In a tech-savvy world with
a digitally advanced audience, everyone seeks to gain comfort. Even amid a
house hunt, home-buyers want to get the process finished within a short span and
with ease. That’s where a floor plan comes into play!
But are today’s generation
of buyers looking for floor plans when scrolling through your online listings?
Continue reading to find more.
Do Buyers Look for Floor Plans?
There’s a reason why the
importance of a floor plan
has been stressed here in abundance. According to a study by Zillow, almost 64%
of buyers prefer to see a floor plan. And in fact, 51% of them find it useful
when searching for a home online! This suggests that floor plans are here for a
purpose.
A floor plan provides the
convenience of navigating through the hassles of an online search. Moreover, it
gives an added advantage to a real estate agent. A statistic revealed that a
listing spends 50% lesser time in the market with a floor plan.
1 in every 5 buyers
revealed that they would ignore a listing if they didn't find a floor plan
included. And, you would be surprised to know that 1 in every 10 buyers would
completely reject a viewing for a listing without a proper floor plan!
Looking at the figures, do
you still think floor plans can be ignored?
5 Major Benefits of a Floor Plan
If the above numbers
haven’t yet convinced you to start including floor plans in your listings, here
are a bunch of benefits that guarantee to convince you!
1.
Creates a
Memorable Listing
When you apply for a job,
you don’t apply to one place and then halt your process. You apply to multiple
places and wait for a reply.
Similarly, when buyers are
looking for properties, they will scan through multiple listings in one day.
There’s a high probability that your listing would get lost in the vast
competition pool. To make it stand out from the crowd, include floor plans with
accurate windows, balconies, stairs, doors, etc.!
2.
Improves
Visualization for Buyers
Along with providing
useful information, home-buyers can also enhance their imagination levels with
floor plans.
A precise and detailed
plan with accurate visuals allows buyers to inspect the property thoroughly.
They can imagine themselves in each corner and assess whether the home meets
their needs. Everyone has different requirements, and a floor plan allows each
individual to understand the property better.
3.
Mentally
Prepares Them to Move In
Visuals are always
appealing. It develops an emotional connection with the buyer. They can start
imagining how their household materials would accommodate the living space.
Moreover, a buyer won’t
have to make blind bets on all the challenges they face. They will be able to
eliminate risk and effectively weigh the pros and cons of shifting inside the
property.
4.
Eliminates
the Risk of Wasting Time
Selling a home is a long
process that cannot be achieved with a shortcut. For an agent, floor plans
contribute to this by finding buyers who are satisfied with the property and
are searching for what the listing has to provide.
For example, if a buyer is
searching for a huge sea-facing luxurious villa with spacious arrangements, and
if you don’t have the property they want, you will be wasting your time and
theirs. A floor plan serves the purpose of minimizing this problem.
5.
Faster
Home Sales
Floor plans allow the
buyers to make a firm decision on whether the home suits their requirements.
They can quickly research and determine their next step of whether they need to
take a tour or not. You can instead contact other owners that are searching for
something similar, hence, increasing your sales!
As an agent, you save your
time when you include a floor plan in your listing because when a buyer sees
the plan, they can mentally decide whether or not the property will suit their
needs.
Moreover, as the
statistics suggest, buyers prefer to have a more visual experience when hunting
for a house online! Hence, floor plans are perfect to set you apart from the
masses.
Author Bio: Rahul Agarwal is the Co-founder & Chief
Business Officer at Styldod, where he has taught a computer to do interior
design! Styldod provides the most hassle-free & inexpensive virtual staging
solutions for real estate agents so they can sell their listings faster, and
for higher prices. Rahul was also a co-founder of Mebelkart. He pushes the
boundaries with his innovative entrepreneurial stints and is also a sound
startup investor & advisor.
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